01 / THE CAP
ECOM BRO
EMBROIDERED CAP
Big wordmark, black organic cotton twill, adjustable fit
Shop the cap — $32.00ECOM BRO / THE OBJECTS
The cap you can wear now
The reading edition and eyewear we're working on next
01 / THE CAP
Big wordmark, black organic cotton twill, adjustable fit
Shop the cap — $32.0002 / THE READING EDITION
Claude C. Hopkins' 1923 text in an ECOM BRO edition, with a new black-and-cream cover
In preparation
21 chapters on testing, headlines, salesmanship, samples and customer acquisition. 6 × 9 inch paperback design, 92 pages, black-and-white interior
The original chapter wording is preserved from Jonathan Ingram's reusable transcription
03 / THE FRAMES
Black rectangular frames, deep red lenses, one small ECOM BRO wordmark on the temple
Design preview
This eyewear design is not available to order. Final frame, lens specification and finish are still being selected
For the people behind the store
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