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FOR THE PEOPLE BEHIND THE STORE

ECOM BRO / THE OBJECTS

THE STARTER PACK

The cap you can wear now
The reading edition and eyewear we're working on next

ECOM BRO kit design: black embroidered cap, Scientific Advertising reading edition and black frames with red lenses
Design visualization · Book and eyewear are not yet available

02 / THE READING EDITION

SCIENTIFIC
ADVERTISING

Claude C. Hopkins' 1923 text in an ECOM BRO edition, with a new black-and-cream cover

In preparation

Inside the edition

21 chapters on testing, headlines, salesmanship, samples and customer acquisition. 6 × 9 inch paperback design, 92 pages, black-and-white interior

The original chapter wording is preserved from Jonathan Ingram's reusable transcription

03 / THE FRAMES

RED LENSES
ECOM BRO TEMPLES

Black rectangular frames, deep red lenses, one small ECOM BRO wordmark on the temple

Design preview

About the design

This eyewear design is not available to order. Final frame, lens specification and finish are still being selected

For the people behind the store

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